WebEx
> Return to Clients
Collaboration Software Leader
WebEx augmented the traditional SaaS enterprise business model by introducing a freemium online, self-service option that caters to SMBs, while not disrupting the offline lead generation programs targeted to enterprise customers. Redesigning WebEx meet, their web-based video conferencing tool, LEVEL enhanced upsell offers by showing in-context messages where a user is most likely willing to buy.