Qualcomm

Qualcomm + LEVEL in Collaboration: Branding New Technology.

Qualcomm wanted to introduce Plaza Mobile Internet, its new technology designed to bring Web 2.0 mobile Internet capabilities to almost any mobile handset. So, it turned to LEVEL for collaborative help in building Plaza’s brand. The goal was to create awareness in advance of a key tradeshow by showing operators in various regions how Plaza Mobile offers operators new monetization opportunities and provides consumers with a simple way to interact with personalized online content.

LEVEL implemented a 3-month digital campaign.

LEVEL created a three-month digital marketing campaign that integrated holistically with Qualcomm’s own marketing plan. It targeted operators according to geography, demographics and behavior. The campaign included microsite development, content strategy, search engine optimization, pay-per-click search engine marketing, banner development, media planning and buying, analytics and optimization as well as conversation-targeted social media advertising.

With clear, succinct messaging and strategic tactics, along with aggressive budget and placement optimization, LEVEL instigated a three-step plan that successfully maximized results. The first step created quick awareness, which was raised through wide-reach, low-cost targeted ads. Then LEVEL reinforced the messaging in social conversation ads. The last step established positions in Google in order to dominate the mindshare of targets searching for more information.

The results demonstrated the intuition of the agency’s strategy.

Working in sync with Qualcomm’s marketing initiatives, LEVEL created a business strategy to bring about strong branding awareness for Plaza Mobile and developed that strategy into a comprehensive campaign that yielded indisputable results. Impression goals were exceeded by nearly 500% and searches for keywords were up 315%, thus proving the validity of the business strategy provided by LEVEL.