Marvell

Marketing and brand solutions propelled by a new CMS

Marvell was the next generation semiconductor company, powered multiple platforms and shipped over a billion chips a year, but nobody seemed to know about it. To capture brand awareness, Marvell understood its obvious need for a new website and wanted to leverage a new CMS that offered features usually available only in large footprint content management systems.

LEVEL redesigned the Marvell website and integrated a proven technology infrastructure.

Working together since 2002, Marvell knew firsthand the agency’s expertise in branding, content strategy, visual design and user experience as well as technology and application development. Early on, LEVEL helped Marvell launch a new corporate site and extranet, both powered by WebSuite, the LEVEL web-based content management system. Marvell continued to engage LEVEL in a consultative capacity for technical and user experience oversight, which enabled Marvell to customize the embedded technology.

Based on the strength of the long-term working relationship, Marvell recently selected LEVEL to redesign their website while simultaneously upgrading their technology platform. LEVEL created a visually open and blog-like online identity, promoted Marvell’s extensive power management solutions and integrated filters to control the company’s news-and-events system that pulls in press releases from a third party system. All of this came together by building the new site on SWITCH, the fourth generation LEVEL digital content distribution platform.

Marvell uses SWITCH to power their online corporate identity.

Marvell’s leadership in the semiconductor space is now well represented through its redesigned website, which is managed by an adept yet affordable platform. Using SWITCH, Marvell has everything required to manage the complex aspects of their website, accurately conveying brand messaging and serving as a destination to increase awareness around Marvell products and offerings.