Our methodology is proven; our behavior is adaptive.
Websites, mobile applications, subscription-based services and marketing campaigns all succeed when a strategic plan is defined that motivates the right audience to fulfill business goals. LEVEL mobilizes thought between our strategists and your team to uncover and implement insights that maximize branding, customer engagement, operational efficiencies and revenue.
- Business Consulting
- Standardization and Governance
- Systems Integration
- Globalization
- Requirements Definition
- Enterprise Marketing Planning
LEVEL approaches media and direct response as an integrated multichannel marketing strategy that includes brand and media planning, social media marketing, multi-platform communications planning and comprehensive management analytics. We focus on building long-term customer relationships with the highest lifetime values.
- Brand Planning
- Media Planning and Buying
- Enterprise Marketing Platforms
- Consumer Engagement Modeling
- Digital Marketing Strategy
- Social Media Strategy
Whether LEVEL does your media planning and buying, or you find your own, we manage multichannel campaigns with advanced ad serving and analytics-led optimization to define the most effective media mix for the highest returns in real time. Our expertise in Search, Social Media, Digital Advertising and CRM attains industry-leading results.
- Media Investment Management
- Advertising Campaigns
- Digital Brand Management
- Social Media Marketing
- Search Engine Marketing
- Customer Lifecycle Messaging
Business Intelligence provides the research, market trends, consumer psychology and technologies to help global brands launch products, outmaneuver competition and help generate sales from marketing, while providing analytics and models for continual success.
- Market Research
- Market Trends Analysis
- Consumer Needs Analysis
- Customer Lifetime Value Analysis
- Technology Assessment
- Analytics
Interface design is the production of a GUI (Graphical User Interface) with concentration on the user’s experience and interactions. Rooted in the basic principals of usability, human psychology, market research, branding and intuition, user-centric interface design is the art of balancing visual elements in conjunction with optimal functionality to create products, systems or websites that are easy to use, simple to navigate and can readily adapt to users’ constantly changing needs.
- Website Design
- Web Applications Design
- Desktop Application Design
- Mobile Application Design
- Kiosk Design
- Icon Design
LEVEL copywriters bring with them years of digital and traditional agency experience to create relevant, consistent messaging at each touch point. By conveying the right message in the right tone to the right audience, they impact the user’s perception, adoption and behavior across any given platform. LEVEL copywriters know that it’s not just what you say, but it’s the way you say it, and continually aim to make a connection between the brand and the consumer.
Creative Campaign Copy
- Original Advertising Concepts
- Rebranding
- Digital Banners
- Headlines, Taglines and Body Copy
- Social Media and Mobile Apps
- TV and Video Scripts
- Video Game Copy
- Corporate Manifestos
Web Copy
- Website Messaging
- Service and Specifications Copy
- Product Launches
- Promotional Copy
- Online Collateral and Emails
- Styleguide Development
Technical Writing
- API Documentation
- Technical Documentation
- User Guides
- Instructional Material
LEVEL Reel
The LEVEL Video and Motion Graphics team is a multidisciplinary group specializing in video production, 3D development, motion design, interactive development and visual FX. Working closely with our clients from initial concept to final production, our proven methodology and interconnected workflow allow us to integrate seamlessly with your team to develop engaging visual and interactive experiences for the web, TV, desktop and other connected devices.
Video/Motion
- Motion Graphics
- Traditional Animation
- Camera Tracking
- Editing
- Video Production
- Compositing/Keying
- Visual FX
- Storyboarding/Concept Development
- Color
- Post Production
Production Services
- Production Management
- Creative Direction
- Crew Acquisition
- Event Planning
3D Development
- Modeling/Animation
- Texturing/Rigging
- Character Design
- Pre-visualization
- Lighting/Rendering/Look Development
- Product Visualization
- Stereoscopic 3D Development
- Dynamics/Scripting
Audio Development
- Sound Design
- Voice Acquisition/Recording
- Foley
- Original Scoring
- Stock Acquisition
- Editing, Mixing and Mastering
Leveraging the latest technologies (Flash, Unity 3, augmented reality, processing and mobile development services), the LEVEL team brings your creative visions to life through games, mobile apps, onsite widgets, microsites and Rich Internet Applications.
- Flash, Flex, and AIR Development
- RIA Development
- Game Development
- Data Visualization
- Mobile Applications
- Social Integrated Services
- Scripting Services
- Augmented Reality
User Experience (UX) refers to the emotional connection that an individual has when interacting with a particular product or service. Because UX shapes brand perception, it is crucial to pursue ways to deliver unique experiences that build customer loyalty while simultaneously delivering differentiation. As a user-centric digital agency, we combine industry expertise with deep user insights to create highly engaging, unique and meaningful experiences seamlessly across all devices.
- Internal Facilitation of Team Brainstorming Sessions, Discovery and Idea Generation
- Total Customer Experience Mapping
- Global Design Requirements
- Connected Device/Cross-Platform Design
- Competitive/Comparative UX Analysis
- User Scenarios, Day-in-the-Life Storyboards, Use Cases
- Interactive Prototypes (low-fi to high-fi)
- Task Flow and Analysis
- Annotated/Interactive Wireframes
- UX Functional Specifications
We utilize a variety of leading research methodologies, from field studies to eye tracking, to continuously inform our designs by combining behavioral insights with a deep understanding of best practices to deliver highly optimized and unique experiences.
- Heuristics/Site Evaluations and Benchmarking (lab/field/remote)
- User Surveys
- Ethnography
- Contextual Inquiries
- User Interviews
- Diary Studies
- Affinity Mapping
- Card Sorting
- Eye Tracking
- Validation/Usability Studies (lab/field/remote)
Content is key to any digital experience. Our content strategists work throughout the process on every aspect of content, including its design, development, analysis, presentation and governance, to create a strategy that's not only unique, but is sustainable and scalable to meet your business needs.
- Content Audit and Inventory
- Content Matrix
- Content Gap Analysis
- Competitive Analysis
- Audience Research
- SEO Strategy
- Messaging Strategy
- Content Sourcing
- Metadata Schema
- Content Plan/Editorial Calendar
- Standards Guideline
- Styleguide
Successful initiatives depend on a well-defined foundation. Optimizing the user experience with the long-term sustainability of the solution requires an understanding of an enterprise’s data, their applications, community content and how they all work together. Whether linking off-the-shelf components, corporate systems, custom built components or gluing each together, LEVEL provides technical consulting services to architect robust integrated platforms that can scale for future growth.
- Custom Platform Architecture
- Software Consulting
The LEVEL development team utilizes HTML/CSS, HTML5/CSS3, JSP/Struts, WPF, XAML, Flex and AJAX programming for developing engaging front-end user experiences. Backend application or service development in Java, C#/.NET or PHP provides the industrial strength required for custom applications and enterprise integrations.
- Custom Application Development
- User Interface Development
- Web Service (SOA) Development and Integration
- Content Management Implementations
- Portal Development
- Enterprise System Integration
Because the delivery of the message is crucial in our connected world, LEVEL offers hosting and managed services, utilizing edge caching, virtual servers and load balancing capabilities to develop and launch integrated marketing campaigns. LEVEL can provide services at our data center facility or work collaboratively with a client team to utilize a cloud, existing or outsourced infrastructure.
- Short-term Campaign or Microsite Hosting
- Rapid Deployment Website/System Hosting
- Cloud Architecture Consulting
- Managed Infrastructure Contracts
The account team serves as the customer advocate and will determine how to best deliver the immediate project as well as build long-term, mutually beneficial partnerships between LEVEL and its clients. Project planning, scope definition, development of solution-appropriate workflows and allocating skilled resources ensure the timeliness of deliverables that exceed client expectations.
- Business Consulting
- Relationship Management
- Project Planning
- Quarterly Business Reviews
Providing the daily management of all project communications with the client and internal teams, project managers monitor the details, accuracy and progress of an initiative to keep projects on schedule and within budget requirements.
- Project Supervision
- Daily Communication Management
- Status Reporting
- Bug Report and Risk Assessment
Quality Assurance (QA) provides project visibility throughout the production lifecycle to help both parties make informed business decisions based on project progress. QA reports any risks to ensure an optimal level of client satisfaction and maximize the potential for an on-time, bug-free product. Unique within the agency space, our in-house QA team tests multichannel media, connected devices and mobile applications from within our own testing lab.
- Requirements Assessment
- Test Plan Development
- Component Validation
- System, Functionality and Regression Testing
- User Acceptance Testing
- 508 Accessibility Testing
- Launch Support