Our Business Intelligence
Overcoming Device Launch Challenges with a Total User Experience.
Outlines key product launch challenges. Identifies 3 variables necessary for success. (2 pages | Posted Jan. 7, 2010)
DownloadCreating and Marketing Connected Experiences
Describes the importance of tying a product’s experience to product marketing. Provides examples and recommendations. (7 pages | Posted Jan. 7, 2010)
DownloadSurvey Findings: What Motivates Adoption of Connected Devices?
Discusses device ownership,challenges and purchase influencers for game consoles, handsets, PCs and connected TVs, Blu-ray players, DVRs and set-top boxes.
(7 pages | Posted 2010)
Consumer Spotlight
View consumer interviews that detail specific challenges encountered when embracing the connected home.