LEVEL Studios Presents on Fostering Deeper Product Relationships at Parks Associates’ CONNECTIONS Conference
San Jose, CA – June 28, 2011 – How can device manufacturers create long-term differentiation in a market where both technologies and audience expectations are changing rapidly? How does the cloud, increasing integration of devices and the app ecosystem influence product strategy? These are some of the questions LEVEL Studios will address at CONNECTIONS™: The Digital Living Conference and Showcase being held at the Santa Clara Convention Center June 28 – 30th. LEVEL, a Rosetta company, will present their solutions that have helped leading brands like VIZIO and Cisco successfully engage customers through emerging platforms and create deeper relationships between product and consumer.
CONNECTIONS features a track Wednesday, June 29th at 11:15 a.m. on Monetizing Cloud Media, where LEVEL Vice President of Mobile Daniel Blackburn will present on the panel “Interactive Features for Connected Consumer Electronics.” The panel will address questions about presenting interactive content across devices while maintaining the highest quality user experience, managing usability and differences in device implementation and monetization opportunities. Blackburn will share best practices on how brands can develop effective strategies for creating differentiated experiences that drive adoption and increase loyalty across a myriad of new devices and platforms.
LEVEL will exhibit in the main conference hall (Mission City Exhibit Hall, Space 210) where attendees will have an opportunity to meet with LEVEL representatives including executives Rebecca Lee, Managing Director and Daniel Blackburn, among others.
“New and converging device categories combined with rapidly evolving technology standards are making it difficult for manufacturers to understand where to fill the gaps and how to best position their product in the market,” commented Daniel Blackburn, LEVEL VP of Mobile. “As this period of rapid innovation continues, device manufacturers will increasingly focus on creating differentiation across product and marketing touchpoints that make purchase decisions easier for consumers. We look forward to sharing our expertise in helping brands create deeper product relationships through a better understanding of customer needs, intuitive interactivity between devices, more personalized product experiences and the integration of product and marketing touchpoints.”
Following the conference, LEVEL will host a webcast with Parks Associates on the topic of “Creating Product Differentiation for Connected Consumer Electronics” that will explore the impact of cloud services and improved on-device content experiences. The webcast is slated for July 28th and registration information will be available in the coming weeks.
Acquired by Rosetta in 2010, LEVEL joined the nation’s eighth largest U.S. digital agency and #1 Agency to Watch in 2011 according to Advertising Age, with more than 1,100 team members and 10 offices in North America.
About CONNECTIONS
The 15th annual CONNECTIONS™: The Digital Living Conference and Showcase, hosted by international research firm Parks Associates, attracts over 500 executives focused on innovative consumer technology solutions. This unique conference and showcase highlights consumer and industry research from Parks Associates, showcases key players and new technologies, and delivers insight and recommendations for new business models and opportunities in digital media/content, mobile applications and services, connected consumer electronics, broadband and value-added services, and home systems.
About LEVEL Studios
LEVEL delivers integrated marketing and product development for global brands. Through the interplay of branded content, technology platforms and connected devices, we design a total user experience that amplifies the relationship between brand and consumer. Our methodology is proven; our behavior is adaptive.
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